Addressing my Audience Evaluation

One of the main ‘point of sale’ on my magazine is the bold and eye-catching mast head; this stands out against the dark background and grabs the attention of anyone that walks past. The masthead also attracts to my target audience, using a bole serif font and dark colours that attract to my younger target audience.

Also, the direct mode of address on my main cover image creates an in-depth and personal connection between the cover and the reader, this helps to attract the readers eye when passing on a shelf. Similarly, the dark colours of the dress in the main image attracts to the younger rock fan that my magazine is targeted towards.

Furthermore, the dark colours, which stand out on the high-contrasted back-ground, both match the themes of my target audience and grab the attention of a possible reader.  This is very important as it will encourage a member of my target audience to pick up the magazine and start reading.

The member s of my target audience that I interviewed all said that the cover lines were one of the key features that attracted them to the magazine. They said that the content was interesting to them and would persuade them to read more. This shows that packing my cover with lots of content will provide the target audience with a hook that will entice them to open the magazine.

Within the magazine, I used a very dark colour scheme, composed mainly of monochrome reds, to reflect the dark themes for in most rock music. This was very import to mirror as my target audience is made up of people who have an interest in variants of rick music.

I wanted my magazine to come across as an educated expert in the guitar profession: able to help and support both developing and experienced guitarists. To achieve this, I used very specific and descriptive language to educate, as well as features that would tailor to improve all level of guitarist; the content of the magazine is designed to constantly improve and educated the reader.